ChargerLAB regularly creates global sales reports for charging-related electronic products from e-commerce platforms. About four months ago, we shared a sales report on USB cables on Amazon Japan. On that list, Anker's products occupied nearly half of the positions. However, after several months, has the situation changed? Let's take a look!

Japan's impressive 93% internet usage underscores its early embrace of online shopping. With over 100 million e-commerce users, the country hosts various platforms like PayPay Mall, Amazon Japan, Rakuten, Yahoo Shopping, and more.

While the sales rankings on Amazon Japan separate Lightning cables and USB cables into two distinct categories, with the iPhone 15 series adopting the USB-C port, our future rankings will exclusively focus on USB-C cables.

So today, we'll dive into the sales performance of USB cables on Amazon Japan. ChargerLAB has compiled a top 10 list based on their sales as of October 4, 2023, considering factors such as product listings, prices, cable length, ratings, and the number of reviews available at that time.

1, Anker USB Type C ケーブル PowerLine

Taking the top spot on this Amazon Japan USB cable ranking is the Anker USB Type C ケーブル PowerLine. It's a USB 3.0 cable with a maximum data transfer rate of 5Gbps. Actually, this product previously held the top sales position, ensuring its quality.

● Price: ¥740

● Type: USB-A to USB-C

● Length: 0.9m

● Rating: 4.3

● Number of Reviews: 43270

2, Anker PowerLine III Flow USB-C & USB-C ケーブル

Ranked second is another product from Anker - the PowerLine III Flow USB-C & USB-C ケーブル. It's much more expensive than the first one, mainly because it's longer and adopts a dual USB-C port design, capable of transmitting 100W of power. The increased number of reviews and a 0.1 improvement in the rating suggest good quality.

● Price: ¥1890

● Type: Dual USB-C

● Length: 1.8m

● Rating: 4.7

● Number of Reviews: 11368

3, Arondon USB Type C ケーブル

Holding the third spot is the Arondon USB Type C ケーブル. It is sold as a set of three cables, and the lengths are 1m, 1m, 2m, catering to various usage scenarios.  This product, while attractively priced, is a USB 2.0 cable with a 30W charging capability, making it suitable for older Android phones or users not cared about charging and data transfer speed.

● Price: ¥810

● Type: USB-A to USB-C

● Rating: 4.3

● Number of Reviews: 4122

4, 【2本セット】NIMASO USB C/Type C to Type C ケーブル

The fourth spot goes to the NIMASO【2本セット】Nimaso USB C/Type C to Type C ケーブル. Just like the last one, it's sold as a set of two cables and adopt braided design. It's a USB 2.0 cable but supports charging at 60W, making it a solid choice.

● Price: ¥999

● Type: Dual USB-C

● Length: 2m

● Rating: 4.3

● Number of Reviews: 15139

5, Anker PowerLine III USB-C & USB-C 2.0 ケーブル

Taking the fifth spot is yet another Anker's product, the name is PowerLine III USB-C & USB-C 2.0 ケーブル. It's also a USB2.0 cable and can support 60W power delivery.

● Price: ¥990

● Type: Dual USB-C

● Length: 0.9m

● Rating: 4.4

● Number of Reviews: 13160

6, UGREEN USB Type Cケーブル

In the sixth position, we have a product from another old friend - the UGREEN USB Type Cケーブル. It adopts the classic UGREEN cable design with braided layer. What's more, the cable can support 100W power delivery. So, if you're looking to buy a high-power cable but find Anker PowerLine III to be too expensive, this option is worth considering.

● Price: ¥998

● Type: Dual USB-C

● Length: 1m

● Rating: 4.4

● Number of Reviews: 4862

7, Amazonベーシック USB Type C ケーブル

In seventh place, we have the Amazon Basics ベーシック USB Type C ケーブル. Amazon Basics is a brand created by Amazon that offers a wide range of consumer products. These products are designed to provide affordable options for everyday items, and they often come with competitive pricing. So, it's no surprise that it's the most budget-friendly product in the single cable category on this list.

● Price: ¥674

● Type: USB-A to USB-C

● Length: 0.9m

● Rating: 4.3

● Number of Reviews: 39125

8, USB Type C ケーブル【2M/2本セット】

Ranking eighth is the sweguard USB Type C ケーブル, which contans two same braided sliver cables. It's a USB 2.0 cable and supports a maximum current of just 3A.

● Price: ¥1099

● Type: USB-A to USB-C

● Length: 2m

● Rating: 4.3

● Number of Reviews: 8872

9, RAMPOW usb c ケーブル

Claiming the ninth spot is the RAMPOW usb c ケーブル. It's a USB3.0 cable with 60W power transmission. It's slightly more expensive than the Amazon Basics cable but offers faster data transfer speed.

● Price: ¥689

● Type: USB-A to USB-C

● Length: 1m

● Rating: 4.2

● Number of Reviews: 20220

10, 【2m】INIU USB Type C ケーブル

Last but not least, we have the INIU USB Type C cable, which adopts braided silver design. This cable features an LED indicator for charging display, making it easy to locate in the dark. It's a USB 2.0 cable but supports 100W power delivery.

● Price: ¥764

● Type: Dual USB-C

● Length: 2m

● Rating: 4.2

● Number of Reviews: 20220

Summary of ChargerLAB

In summary, all ten products on this list have ratings ranging from 4.2 to 4.7, which is generally lower than Amazon US' USB cable rankings. The highest-rated product is Anker PowerLine III, reflecting the quality we've observed over the years in our product teardowns and reviews.

In terms of market share, Anker has three products in the top ten, with a combined total of over 60,000 reviews. While this is one less product than in the previous ranking, it still demonstrates Anker's significant market share in Japan's Amazon and the broader electronic accessories market. Another well-known brand, UGREEN, also made it to the list.

Regarding pricing, seven of the products are sold as individual cables, while the rest come in sets. Prices range from the most affordable Arondon three-cable set, priced at around 270 yen per cable, to the highest-priced Anker PowerLine III at 1,890 yen. Most products fall within the 500-1,000 yen range, which translates to approximately $3.50 to $6.50 for those in North America, similar to Amazon US' USB cable rankings.

In terms of cable types, USB-A to USB-C and dual USB-C cables are equally represented. Only three cables support up to 100W power delivery. Regarding construction, seven of the cables feature a braided design. Cable lengths typically range from 1m to 2m.

Related Articles:
1. Best-Selling USB Cables on Amazon US in September 2023
2. Best-Selling Power Banks on Amazon India in May 2023
3. Best-Selling Chargers on Amazon US in April 2023