ChargerLAB periodically compiles sales charts for electronic products related to charging from various ecommerce platforms globally. By analyzing data on consumer habits and market trends in different regions, last month we provided a sales chart about wireless chargers on Amazon Japan. Now, let's shift our focus to cables.

With a staggering 93% internet penetration rate, it comes as no surprise that Japanese consumers have been early adopters of online shopping. The country has over 100 million ecommerce users, making it home to multiple ecommerce platforms such as PayPay Mall, Amazon Japan, Rakuten, Yahoo Shopping, among others.

Please note that the sales rankings on Amazon Japan separate Lightning cables and USB cables as two distinct categories. This time, let's first focus on the USB-A to USB-C and USB-C to USB-C cable sections.

Today, let's delve into the sales performance of USB cables on Amazon Japan. ChargerLAB has compiled a top 10 list of USB cables based on their sales performance on Amazon Japan as of May 4, 2023. The data includes the number of product listings, prices, length, ratings, and number of reviews available at that time.

1、Anker USB Type C ケーブル PowerLine

Taking the top spot on this Amazon Japan USB cable ranking is the Anker USB Type C ケーブル PowerLine. Anker is a well-known brand in the consumer electronics industry, specializing in various charging and connectivity solutions. They are recognized for their high-quality and durable products, including USB cables, power banks, and chargers.

● Price: ¥740

● Type: USB-A to USB-C

● Length: 0.9m

● Rating: 4.3

● Number of Reviews: 40917

2、Anker PowerLine III Flow USB-C & USB-C ケーブル

Securing the second position is another Anker product, the Anker PowerLine III Flow USB-C & USB-C ケーブル. It's much more expensive than the first one, mainly because it has a longer cable and adopts a dual USB-C port design.

● Price: ¥1890

● Type: Dual USB-C

● Length: 1.8m

● Rating: 4.6

● Number of Reviews: 9342

3、USB Type C ケーブル 【3本セット 1m/1m/2m】

Claiming the third spot is the Arondon USB Type C ケーブル. It is sold as a set of three cables, and the lengths are 1m, 1m, 2m, catering to various usage scenarios. 

● Price: ¥679

● Type: USB-A to USB-C

● Rating: 4.3

● Number of Reviews: 2985

4、UGREEN USB Type CケーブルPD対応100W/5A

In the fourth position, we have a product from another old friend - the UGREEN USB Type Cケーブル. It adopts the classic UGREEN cable design with braided layer. What's more, the cable can support 100W power delivery.

● Price: ¥998

● Type: Dual USB-C

● Length: 1m

● Rating: 4.4

● Number of Reviews: 3289

5、Anker PowerLine III USB-C & USB-C 2.0 ケーブル

Taking the fifth spot is the Anker PowerLine III USB-C & USB-C 2.0 ケーブル. Compared with the last one, it can only support 60W power delivery.

● Price: ¥990

● Type: Dual USB-C

● Length: 0.9m

● Rating: 4.4

● Number of Reviews: 11745

6、【2本セット】Nimaso USB C/Type C to Type C ケーブル

The fifth spot is occupied by NIMASO【2本セット】Nimaso USB C/Type C to Type C ケーブル. Just like the third one, it's sold as a set of two cables and adopt braided design.

● Price: ¥849

● Type: Dual USB-C

● Length: 2m

● Rating: 4.3

● Number of Reviews: 14245

7、Amazonベーシック USB Type C ケーブル

The seventh spot goes to the Amazon Basics ベーシック USB Type C ケーブル. Amazon Basics is a private label brand owned by Amazon. It offers a wide range of products that are designed and manufactured to provide affordable and reliable options for everyday essentials. These products are typically priced competitively and aim to provide customers with affordable alternatives without compromising on quality.

● Price: ¥658

● Type: USB-A to USB-C

● Length: 1.8m

● Rating: 4.3

● Number of Reviews: 24373

8、Anker PowerLine III USB-C & USB-C 2.0 ケーブル

Returning to the list at the eighth position is the Anker PowerLine III USB-C & USB-C 2.0 ケーブル. This is the fourth PowerLine series product on the list, indicating a strong preference for Anker among people in Japan. Additionally, it offers 60W power delivery capability.

● Price: ¥990

● Type: Dual USB-C

● Length: 0.9m

● Rating: 4.4

● Number of Reviews: 11745

9、USB Type C ケーブル USB-A & USB-Cケーブル

Securing the ninth position is the Naoeleii USB Type C ケーブル USB-A & USB-Cケーブル, presented as a set of three cables featuring a braided design. The cables come in lengths of 1m, 1m, and 2m, providing versatility for different applications.

● Price: ¥798

● Type: USB-A to USB-C

● Rating: 4.4

● Number of Reviews: 365

10、USB Type C ケーブル【2M/2本セット】

Last but not the least, we have the sweguard USB Type C ケーブル, which contans two same braided sliver cables.

● Price: ¥1099

● Type: USB-A to USB-C

● Length: 2m

● Rating: 4.3

● Number of Reviews: 7515

Summary of ChargerLAB

Now, let's delve into the summary and examine the market landscape of Amazon USB cables in Japan, drawing insights from the top 10 products on the sales list.

Let's begin by examining the market share. Out of the top 10 products on the list, Anker has a remarkable presence with four of its products featured. These four Anker cables have garnered an impressive total of over 70,000 customer reviews. In comparison, the combined reviews for all top 10 products amount to approximately 120,000. This clearly demonstrates Anker's dominant market share in the realm of Amazon Japan's e-commerce.

Now, let's shift our focus to the aspect of cost-effectiveness. Among the listed products, six are individually sold cables, while two are available as dual-cable sets, and two as triple-cable sets. The Arondon triple-cable set emerges as the most budget-friendly option, with each cable priced at around 227 yen. On the other end of the spectrum, the Anker PowerLine III Flow 100W Dual USB-C cable stands as the priciest contender, retailing individually for a substantial 1,890 yen. As for the majority of other offerings, their prices fall within the range of 700-1,000 yen.

Turning our attention to user feedback, all the top 10 products boast ratings ranging from 4.3 to 4.6. Among them, five products received a rating of 4.3, four products received a rating of 4.4, and one product received a rating of 4.6. This overall positive sentiment underscores the high satisfaction levels among users, signifying consistent and reliable product quality.

Moving on to the cable types, five products feature USB-A to USB-C connections, while another five products offer dual USB-C connections. In terms of performance, three products support 60W power delivery, while two products elevate it to 100W. In terms of construction, six products showcase the superior durability of a braided design. When it comes to length, four products adhere to the conventional range of 0.9-1m, while six products (including sets) extend beyond 1.8m, catering to diverse user requirements.

Related Articles:
1. Best-Selling Wireless Chargers on Amazon Japan in April 2023
2. Best-Selling Power Banks on Amazon India in May 2023
3. Best-Selling Chargers on Amazon US in April 2023